What is SEO and why does it matter?

Posted By: Ryan Richardson - 1/26/2022 12:00:00 AM

Today we are going to be introducing a new segment to our series called Web Tip Wednesday: Website Edition. 

In these segments we are going to take a deeper look at all things websites. What makes them great? How can they be successful? How can I make them more visible? And hopefully in turn, we can make the internet a safer and better place. 

Today we are going to begin our segment talking about the one thing that everyone wants on their website, but no one knows what it is.

That’s right, we are going to be talking about SEO.

We get this question a lot from our customers because it seems like once a week, someone is trying to sell them on SEO. You might get those crazy emails that tell you that no one can find you on the internet and that your website is terrible. They might claim to have the power to make your website #1 on google and to make all your dreams come true. All you have to do is pay them some amount of money and with their magic SEO powers, they’ll waive their wand and voila.. you are at the top of google.

We also get the same question about SEO, and it’s always, “How can I become #1 on Google?”

Before we can answer this question, we need to first understand what SEO is and why it is important.

I am going to try to answer four simple questions about SEO that will hopefully help you understand the basics about SEO and how it can help your business.

Let’s start at the beginning.


SEO stands for Search Engine Optimization and can simply be defined as the practice of increasing the QUANTITY and QUALITY of traffic to your website through organic search engine results. As an example, if you are an apple farmer and the only people coming to your website are trying to buy computer products, you have a problem with the quality of your traffic.

SEO helps you increase traffic to your site, but it also makes sure that the people going to your website want what you are selling.


Statistics show that 64 percent of customers search for local businesses online without any specific business in mind.

That means most people are looking for an answer to a question and they don’t care who gives them the answer if it helps them. This can be a problem if no one can find you online. That might drive them to a competitor to find that information and ultimately give your customers their business.


Not only is SEO measurable, but it produces a higher ROI by sending more leads to your website. Without SEO, your website will be seen by fewer people, reducing your chances of converting prospects into customers. SEO is about making sure that when someone needs to find you, they can.


Most people think SEO is something that is done once. SEO is NOT a set-it-and-forget type of process.


Did you know that google has over 200 ranking factors to determine how to rank websites in their search engine? Whatever you were doing with SEO 5 years ago, is already obsolete. With the ever-evolving ranking criteria and constant algorithm updates, your SEO plan takes constant analyzing and adjusting.

We are just touching the surface of what SEO is and I hope you will continue to come back and learn more about one of the most important pieces to your website.

Run Business Solutions is an IT Managed Services and Website Services provider based in Amarillo, TX. Since 2007, we’ve supported small to mid-sized businesses both regionally and throughout the country. We pride ourselves in helping businesses leverage technology, not just tolerate it. Runbiz is focused on enthusiastically providing excellent technical strategy, services, and solutions that drive our customers' businesses forward. We are passionate about our mission to empower people to do what they do well. To learn more about our approach to IT, visit our Managed IT or Co-Managed IT pages. If you are looking to revamp your website to look and perform better, visit our Website Services page for more information. CULTURE AND CORE Teamwork is the bedrock of the runbiz™ culture. We believe that every team player is what makes Runbiz successful. Our culture and core values are what set us apart. We must be a group of exceptional team players if we are to be an exceptional company. We believe in empowering our team, not only with the tools necessary to get the job done, but also with the confidence and freedom to do the right thing for our customers and teammates. We each understand the essence of our roles, we are motivated by empowering people to do what they do well and have clarity on how to play a part in the vision. We strive to live out the following core values daily: Kindness – We are caring, respectful, and patient. Integrity – We are honest, dependable and we do the right thing. Excellence – We are learning, improving, and exceeding expectations. Servant Heart – We are humble, helpful, and positive. Teamwork – We are team players and playing to win. You website can be a powerful tool for your business. However, if your potential customers cannot find it or cannot find the information they are looking for on it, they will likely return to Google and find another site that provides what they are looking for. We offer you the tools to take control of your website's content. Ensure your placement in Google's ranking and increase your leads and conversions by keeping your content up to date and relevant with runCMS. runCMS does not rely on third party plugins that are prone to breakage. Instead, it is actively developed, hosted, and supported by the friendly and experienced staff at Run Business Solutions. That means that you don't need to worry about dealing with hard-to-reach, unreliable web hosting companies. runCMS is powerful and easy to use. We would love to show you how it works. Powerful Tools RunIT CMS gives users powerful and easy to use tools to make managing website content easy. These tools are managed independently and the pages update automatically. This reduces (if not eliminates) the need to use third-party tools to accomplish goals. However, RunIT CMS allows for complete integration with custom CSS and JavaScript. Galleries A Gallery is a collection of images. RunIT CMS gives users the ability to create multiple Galleries. Users can upload and re-size image and add them to a Gallery. Images can be re-ordered, deactivated and given a hyperlink. ALT tags are fully accessible. Galleries can be added to pages as thumbnails, slideshows, or thumbnail slideshows. The slideshow is powered by the Nivo Slider by Dev7studios. Libraries A Library is a collection of Resources. A Resource is a file with a Title and Description. A Library could be seen as a collection of files made available on a website with a title and description. Library Resources can have an expiration date added which will cause them to no longer appear on the website when the expiration date passes. Libraries can be added to pages as simple lists of Titles that are download links or as tables with the Title, Description, File Name, and a Download button. Library downloads are tracked and are reported in the Analytics Dashboard. Blogs Blogs are a great way for users to publish fresh content to the world. RunIT CMS includes a Blog tool with Categories. Blog Posts can have a cover photo, can be deactivated, and are edited with the Custom Content Editor. Blog Posts have an optional expiration date. All non-expired, active Blog Posts are added to the site's automatically generated sitemap.xml file and the site's RSS feed. Blog Posts can integrate with Calendar events, allowing users to create a blog post and a Calendar Event at the same time. Calendars No full-featured CMS is complete without a calendar. The RunIT CMS Calendar tool allows users to create multiple calendars, each having a name and a custom color. Events can easily be added to a Calendar. Events have a Title, Description, Start Date/Time, End Date/Time, option for All Day Event, Reminder Date/Time, and RSVP Required. The Calendar displays on the page as either a calendar or a list of events, each being hyperlinks that open details about the event. If RSVP Required is selected, the event details will allow users to RSVP. RunIT CMS Custom Content Editors are present throughout the system. They are WYSIWYG (What You See Is What You Get) editors that allow for content to be added and formatted in a Microsoft Word like manner. Our editor is one of the best on the market. RunIT CMS Custom Content Editor Toolbox The Custom Content Editors include a wide array of features for formatting text, pasting from Word, and pasting as HTML. Users can apply a CSS class from the site.css file to images and text. There is a full multi-level undo/redo mechanism with action trails like Microsoft Word. The editor includes a spell checker, find and replace tool, and a table builder. The editor also includes a powerful hyperlink manager, image manager, and document manager. The image manager allows users to edit images. The RunIT CMS Custom Content Editor produces clean, semantic HTML markup that users can view or edit with the click of a button. This allows for advanced users to embed videos, add custom scripts or styles, and generally take total control of how the HTML is going to look. Content Blocks There is no reason to repeat the same action (such as copying and pasting) to update multiple pages. No one enjoys manually updating each page of a website in order to update a hyperlink or an image. It is our goal to eliminate duplicate work when it comes to editing web content. That's what Content Blocks are all about. A content block is a piece of formatted content that can be added to pages and updated in one place. Content Blocks are edited with the Custom Content Editors, giving users complete control over the formatting (and advanced users control over the actual HTML). An example of a use case for a Content Block is a navigation sub-menu that exists in a subset of pages. Another example is a YouTube video that needs to be displayed on many pages and is subject to change. Site Layout Users have complete control over the way their websites look. Everything contained in the tag is editable using a Custom Content Editor. The system includes several macros for the purpose of adding the site navigation and page content in any place desired. There are also macros to get the site root, the current date/time, and to add CMS tools to the layout.know your purpose. We take the time to understand who you are as an organization to determine how we can best serve you. Our goal is that the products and services we offer, allow you to thrive in that purpose. empower your people. In order for your organization to reach it’s maximum operational potential, you need the right tools. Technology is always changing, and we stay ahead of the curve to empower your people with best products and support to reach your objectives safely and efficiently. run your business By implementing best practices and our extensive specialized knowledge, we free you up to focus on what you do best. We eliminate costly, unnecessary distractions and downtime, giving you the predictability and confidence you need to run your business.