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Phishing in 2025: What Scammers Are Doing Now

Man enters credit card information

Remember when phishing emails were full of typos and weird requests for iTunes gift cards?

Those days are over. In 2025, phishing attacks have leveled up. Scammers aren’t just pretending to be Nigerian princes — they’re mimicking your boss, replicating your login pages, and even using artificial intelligence to make their emails sound exactly like you.

Let’s break down what’s changed, what to look out for, and how to keep your business safe.


🎣 What’s New in Phishing Attacks?

1. AI-Written Emails


Scammers now use AI to generate professional-sounding emails — no more red flags like broken English or suspicious formatting. These emails often use real names, job titles, and internal language they’ve picked up through data breaches or public profiles.

2. Pixel-Perfect Spoofed Login PagesThat “Microsoft 365” login prompt might look legit — but if the URL is off by even one letter, it could be harvesting your credentials.

3. Deepfake Audio & VideoIt’s rare (for now), but in some cases, hackers are using deepfakes to leave voicemails or video messages that sound like someone you trust. If it feels urgent or “off,” slow down and verify.

4. Business Email Compromise (BEC)Instead of mass emails, many scammers are targeting individuals — like your finance team — with hyper-specific instructions to wire money or update billing info.


🔍 3 Real Phishing Scenarios We’ve Seen Recently

  • The “Urgent Wire Transfer” Scam: A CFO received a text and email from someone pretending to be the CEO, complete with matching profile photos and a spoofed email domain.

  • The Fake VPN Portal: One client’s team was tricked into logging into a fake company VPN page after a hacker registered a domain that looked nearly identical to theirs.

  • The Calendar Invite Trap: An employee accepted a calendar invite from what looked like a client. The invite had a malicious Zoom link that triggered a download.


🧠 How to Outsmart These Attacks

  • Always hover over links before you click. Don’t trust what the text says — trust the actual URL.

  • Turn on Multi-Factor Authentication (MFA) across all tools and platforms.

  • Educate your team on phishing red flags. Even one click can compromise an entire organization.

  • Use email filtering tools and domain monitoring to flag suspicious activity.

  • Verify requests for money or sensitive info through a second channel (call, Teams, etc.).



 
 
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